Old Highway 80 Century Retired

After much consideration and discussion, Jim and Larry, Managing Members of ST Promotions LLC, --the founders and ride directors of the Old Highway 80 (OH80) Century, have decided to cancel the 2007 Old Highway 80 Century ride, scheduled for May 12, 2007.  We apologize for any inconvenience this decision causes registered riders (about 30) and those who were planning to register for the ride.

All currently registered riders will receive full refunds within the next two weeks.  All riders who rolled over a prior unused registration will be automatically registered for our next scheduled ride, the Salton Sea Century on October 20th, 2007 in Borrego Springs.

Although the inaugural 2006 OH80 Century drew nearly 400 riders, we realized that the ride did not meet all our expectations.  In addition to being a very challenging century, the extreme heat in June and a substantial disdain and lack of support from some local residents and higher traffic count on Buckman Springs Road during the century necessitated major revisions to the route.  To minimize the potential heat problem, we moved the ride back a month to mid-May; to eliminate the Buckman Springs safety issue, we rerouted the course. Unfortunately, due to the generally hilly terrain, the rerouted course added several hundred additional feet of climbing, raising the total vertical feet of climbing to well over 7,000 feet for the full century route.

Clearly, the rigor of a ride like the OH80 Century appeals to a much smaller population of century riders. Additionally, by moving the ride into May, the competition for riders increased due to availability of numerous alternative local and less difficult urban rides.  All these factors convinced us that hosting the OH80 Century is no longer economically viable. Although the OH80 Century meets our requirements of being “a safe, scenic, and sensational ride on roads less traveled”, it unfortunately lacks the growth prospects necessary to justify the significant organizational and volunteer efforts needed to produce a high quality event.

On a personal level, we frequently ride the OH80 course and love its rigor and beauty. While all our rides have a major charitable component, ST Promotions is not a 501c(3) charity.  In canceling the OH80 Century, we sincerely regret disappointing our registered riders and the Mountain Empire Men’s Club who use the event to help raise donations for their Mountain Empire High School Scholarship Fund.

On a much more positive note, we are pleased to announce two new rides during the next 12 months—the Salton Sea Century on October 20, 2007, in Borrego Springs and the Spring Stagecoach Century on April 5, 2008 in Ocotillo. Our well-established winter ride--The Fourth Annual Wells Fargo Stagecoach Century--will be held on January 12, 2008 in Ocotillo.  We look forward to having you join us on these safe, scenic, and sensational rides on roads less traveled.

Thanks again for your understanding and support.  We hope you enjoy your summer riding season.

Best wishes,

Jim and Larry