Palm Desert Century Jersey & Rider Updates

Email sent Sep 6, '11

2011 Palm Desert Century Splash Banner 2011 PDC Logo

Dear Registered Rider,

Thank you for registering for the inaugural 2011 Holland Cycles Palm Desert Century (PDC).  We're pleased to report a field of 430+ riders.  That's a fantastic start for this exciting new event.   Thanks for your help in spreading the word!



The purpose of this email is to highlight some important aspects of the ride which you may not have seen during your registration process.


1.  Palm Desert Jerseys:  There's still time for 1st Production Run orders!


Optional full-color custom Voler jerseys may be purchased with your registration.  If you've already purchased a jersey, you're all set.  Since posting the 2011 jersey design (below) on the website and Facebook pages, numerous riders have asked how to add a jersey to their registration.


a.   1st Production Run: The 1st run of jerseys will be submitted to Voler on Sep 15, '11.  These jerseys will be available at the event. The price per jersey is $70.  There are 2 ways to add a jersey to your existing registration.


           (1)  Online:  If you originally registered online, through, the jersey can be added by sending an email to Jim indicating the quantity and size.  With your permission, we will add the jersey to your existing registration.  The price is $70 plus processing fees of about $5, and will be charged to the same credit card originally used for your registration.  Deadline is Sep 14, '11.


            (2)  Mail-in: All riders may use this option.  Write a check for $70/jersey made out to "Shadow Tour, LLC," and mail to the address below.  The check must arrive NLT Sep 14, '11.  Please indicate size/qty on the check.


                    Shadow Tour, LLC

                    Attn:  Optional Jersey  

                    13143 Kellam Ct, #41  

                    San Diego, CA  92130  


    b.  2nd Production Run:  Includes optional jersey orders from Sep 15 through Nov 17.  These jerseys will be mailed in Jan '12 (free shipping).   All riders will have a "last chance" to order jerseys after the event.  Details will be provided in the event round-up email sent out immediately following the ride.  


2011 PDC Jersey Front  2011 PDC Jersey Back  

2.  Official Event Charity:  Friends of Roy's Foundation

      Roy's Desert Resource Center provides assistance to individuals and families throughout Coachella Valley, which covers all communities along the Palm Desert Century route.  This vital Non-profit entity is entirely supported by community and individual donations.   Roy's is not a traditional homeless shelter.  The staff runs background checks and carefully screens each applicant.  Eligible clients are families and single adults who are homeless, drug free, physically able to care for themselves, and have not been convicted of any violent felony or sexual offense.  for convicted felons and drug addicts.  There are many families in the 129-bed facility struggling to get back on their feet.  The program is incredibly successful, boasting an 80% success rate in returning these clients to leading productive lives within a maximum of 120 days of entry to the program.

     The Friends of Roy's Foundation (FOR) is an important new non-profit foundation.  They have joined forces with Shadow Tour to create a win-win scenario.  Led by Jim Hicks, a respected long-time Palm Desert resident and Board Member, and Denise Welsh, a local businesswoman and energetic volunteer, FOR will recruit and organize volunteers from it's own ranks and Roy's Desert Resource Center, to create a substantial volunteer base for the Palm Desert Century.  They will be visible everywhere, directing morning parking, staffing Rest Stops, handing out cold Vitalyte, at key intersections, collecting timing chips at Chiraco Summit, handing out finisher's medals, and more.

    Volunteering gives individuals and families currently enrolled in the program a chance to restore their self-confidence.  They become an essential part of a Roy's team fund-raising effort.  They will clearly recognize the importance of the volunteer role they play in supporting riders.  Riders will see it too.   These days is rare to have a highly motivated local volunteer base.  Shadow Tour is humbled and is contributing to Friend's of Roy's.  But the potentially more significant assistance comes from individual rider generosity.

     Here's a link to the fund-raising campaign associated with the Palm Desert Century.  Please visit the website and donate today.  Whether it's $10 or $1,000, let's all do what we can to support this worthwhile effort and build goodwill for the event throughout Coachella Valley at the same time.  Unlike some major rides, we are not mandating a contribution.  We're leaving it up to you.   The goal is to raise $10,000 the 1st year.  That should be about $10 per rider.  It's a worthy cause and natural fit for the event.   They help us, we help them.  Simple as that.  Please click through now and make it happen--we're counting on you!  There's even a nifty & simple turnkey way to create your own mini-campaign.  Let's all get behind this.  Thanks! 

                                                  Friend's of Roy's

3.  Custom Finishers Medal and Pin:  All registered riders receive a custom
      Finishers Medal and Pin.

                2011 PDC Finishers Medal                
2011 PDC Custom Pin

4.   Fineline Custom T-shirt:  Pre-ordered optional T-shirts will be available
       at the event.  A limited supply of inventory T-shirts will be available.

                                       2011 PDC T-shirt
5.  New PDC Gallery:  Click here to visit the new flash version of the 2011 Palm Desert Century course preview photos.  All photos courtesy of Armando Estrada, Sport Action Photos (Official PDC Photographer).

6.  Friend us on Facebook!

      Palm Desert Century Fan Page

      Shadow Tour Group

We'll be in touch at the end of September with another rider update.  Until then, enjoy your cycling and please keep it safe out there!

Best Wishes,

~Jim & Larry

Jim Knight
Larry Gitman
Shadow Tour, LLC                            


Save 10%

There's still time to catch "Early Bird" prices for the Inaugural 2011 PALM DESERT CENTURY on Sat, Nov 12, '11 in Palm Desert, CA.   We're pleased to offer a special discount to past Shadow Tour riders, their friends & family, and members of the Interest List.  Sign up Today & Save!


Enter promocode "DESERT10PC" (all caps) when you register online.  It's the last step, so be careful not to miss it. software is case-sensitive. The promocode is also valid for Mail-in and Walk-up Registrations. The discount appies to entry fee only.  May not be combined with other offers, and is not retro-active.

Offer Expires: 8:00 A.M. (PST), Sat, Nov 12, '11